BRAND SLOGAN
STORY
Slogan background
As we are all called upon to resolve a variety of challenges so that humankind can realize sustainable development, Tsurumi has embarked on the next 100 years of its journey with a focus on society and the environment.
We will work towards business and corporate growth by contributing to the resolution of issues facing society around the twin axes of For The Earth and For All The People as we look to realize a sustainable society.
Our brand slogan reflects these two areas of focus.
We will reduce CO2 emissions from our business operations by adopting renewable energy, reducing plastic waste, using substitute materials, adapting to the digitization transformation, and introducing environment-friendly vehicles in the years leading up to 2030.
As we approach 2030, we will revitalize our corporate culture by supporting employee motivation while contributing to greater peace of mind among the members of society.
Corporate Philosophy
Being water- and people-friendly
TSURUMI
100th HISTORY
present
Founding 1924-1961
Improving and enriching farmers’ lives with pumps
First president
Jisaburo
Tsujimoto
Founding Tsurumi Shokai at the tender age of 24
Tsurumi’s founder resolved to build a business manufacturing and selling agricultural machinery to improve and enrich farmers’ lives by making it easier to do the farmwork with which he himself had struggled.
Growth 1961-1998
Completing a new Headquarters building and accelerating operational and business reforms
Second president
Haruo
Tsujimoto
Took office in 1961
The new president dealt with serious management issues, including strengthening manufacturing and development structures and putting in place a domestic sales network, as markets expanded rapidly nationwide during an era of rapid economic growth.
Expansion 1998-to present
Accelerating globalization
Third and current
president
Osamu
Tsujimoto
Took office in 1998
Tsurumi will strive continuously to pioneer new ways forward while focusing on the future in an effort to contribute to the global environment through its pump technology.
ENVIRONMENT &
SDGs
Efforts we are making in the name of sustainable development
Tsurumi provides technologies for controlling and safeguarding water, which is intrinsically inseparable from human life and activity. These technologies were born from the hydraulics of submersible pumps, similar to the way that life on earth originated in the sea, and are regularly being innovated to better serve those who work under challenging conditions and to ensure that water can be used beneficially by all. So much so, "Being water- and people-friendly" is the guiding principle behind everything Tsurumi offers. The bottom-line is that we view environmental protection as a mission and undertake SDG activities with our sights set on "Amenity-centric Engineering for both People and the Earth".
Helping to make communities safe
Tsurumi is helping communities build their water infrastructure by developing and supplying a wide variety of submersible pumps and other products. Vastly experienced and knowledgeable, we can propose and provide the best solutions of both products and services, for each unique set of issues in every country and market.
Human resource development
Tsurumi is also promoting workstyle reform. We offer equal opportunities regardless of age, gender, or physical/mental challenges, and are focused on developing both the individual and our organization so that everyone can do their job to the best of their abilities and find a career path that best suits them.
Conversion to clean energy
To reduce our CO2 emissions and environmental loads, we are introducing environment-friendly vehicles and switching all of our power sources to renewable energies.
MOVIE & PAMPHLET
Company profile video and pamphlet
commemorating the 100th anniversary of Tsurumi’s founding
Company profile pamphlet
commemorating Tsurumi’s 100th anniversary
Tsurumi will continue its journey together with water to ensure our planet will continue to foster and safeguard health and life.
We will adapt to the changing global environment, refine the technologies we’ve accumulated to date, and pioneer new ways forward.
We at Tsurumi will continue to embrace the challenges that lie before us so that we can realize a rich, fulfilling, and comfortable society in the future.
